Bulk edit image alt text

Features · Updated Nov 13, 2026

Update alt text on product images in bulk. You can set the same text, copy the product title, run find and replace, or change only images that still have empty alt text.

Before you start

  • Image alt text is available when What to edit is Products.
  • Shopify may ask you to approve file permissions the first time you use this after the update.
  • Each image on a product is updated separately. The Preview shows which images will change.

Edit image alt text

  1. In Bulk Edit, under What to edit, choose Products.
  2. Add filters so the Preview shows the right products. See Choose which products to edit with filters.
  3. In Edit actions, set Field to Image alt text.
  4. Choose an Operation:
    • Set to value replaces the alt text with your text.
    • Set to product title copies that product's title into the alt text.
    • Find and replace, Add text to start, Add text to end, Remove text, and Change capitalization work like other text fields.
  5. Optional: turn on Only images without alt text so images that already have alt text are left alone.
  6. Type a Task name, check the Preview, then click Run now or Schedule.

After the task runs

Related

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