Work with option values

Features · Updated Jul 15, 2026

Option values are the individual choices inside a choice option, such as the colors in a Color swatch or the items in a Dropdown. This article covers everything you can do with them.

Option values apply to these option types: Dropdown, Radio button, Checkbox, Button, Color swatch, and Image swatch.

Add and edit values

  1. Open your option set and select the option.
  2. Add a value and give it a Label. This is what customers see, and what appears on the cart and order.
  3. Repeat for each choice. Drag values to reorder them.

You can duplicate a value to copy its settings, or delete values you no longer need.

Value settings

  • Selected by default: pre-selects this value when the page loads.
  • Color (Color swatch only): the swatch color customers see.
  • Image (Image swatch only): the thumbnail customers see.

Paid values (Pro)

On the Pro plan, a value can change what the customer pays: