What is Optionize?
Optionize adds custom product options to your Shopify store, so customers can personalize products before adding them to the cart. This article gives you a quick tour of what the app can do.
Shopify's built-in variants stop at 3 option types. Optionize removes that ceiling: you can add text boxes, dropdowns, swatches, file uploads, date pickers, and many more, with no limit on how many options a product has.
How it works
- You build an option set, a group of options such as "Engraving text" or "Gift wrapping".
- You choose which products the option set applies to: all products, specific ones, or products matching conditions like collection or tag.
- The options appear on your product pages automatically. Customer choices are saved with the order, so you see exactly what they picked.
What you can build
- Personalization fields: engraving text, custom messages, image uploads
- Visual choices: color swatches, image swatches, button groups
- Paid extras: gift wrapping, rush processing, warranties, add-on products (Pro)
- Smart forms: options that show or hide based on earlier answers (Pro)
Key features at a glance
- 20 option types, from simple text boxes to file uploads and modals
- Unlimited options and option sets on every plan, including Free
- Add-on prices and linked add-on products that appear as real line items at checkout (Pro)
- Conditional logic to show or hide options dynamically (Pro)
- Ready-made templates for common use cases like jerseys, jewelry, and gift boxes
- A live preview while you build, so you see the storefront result before saving
Ready to start? Head to Set up Optionize on your store.