Reward customers with a discount for reviews

Features · Updated Jul 17, 2026

Give customers a discount code as a thank-you for leaving a review. It's a proven way to collect more reviews, especially ones with photos and videos. Available on all plans.

Set up the reward

  1. In WiseReviews, go to Settings, then under Rewards click Go to settings.
  2. Choose the Type of discount: Percentage (%) or Fixed (in your store currency). Choosing No discount turns the feature off.
  3. Enter the Amount.
  4. Pick a Discount code expiration: no expiration, or 7 to 365 days after the code is created.
  5. Choose who earns it in Send to customer:
    • Customers who posted a review with photo or video (default): encourages media reviews.
    • Customers who posted any review: every review earns the discount.
  6. Click Save.

Rewards settings with a 15% discount, 30-day expiration, and a live preview of the discount email

Use Send a test email to see the email your customers will receive.

How customers get their code

When a customer submits a qualifying review on your storefront (with a valid email address), WiseReviews automatically:

  1. Creates a unique, single-use discount code in your Shopify store, with the expiration you chose.
  2. Emails the code to the reviewer, including a link that applies the discount at checkout.

The discount applies storewide and can be used once. You can find the generated discounts in your Shopify admin under Discounts: the discount's title starts with "WiseReviews", and the code your customer redeems starts with "DC-".

Still stuck? Message us from the chat widget and we'll help.