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A product is missing from the product picker

Troubleshooting · Updated Aug 23, 2026

If a product from your store is not listed when you go to pick one, your product list in WiseReviews is out of date. Syncing pulls your current products from Shopify and usually fixes it in a couple of minutes.

This most often happens with a product you created in Shopify very recently.

Sync your products

  1. In WiseReviews, go to Reviews and click Import reviews.
  2. Click Pick a product (or Change product, if one is already selected) to open the Product picker.
  3. Click Sync products at the bottom of the picker.
  4. Wait for it to finish. You will see Syncing products while it runs, then the message "Products successfully synchronized. Some products may take a few minutes to appear." Bigger catalogs take longer.
  5. Close the Product picker, open it again, and search for your product.

Step 5 matters. The list does not always refresh on its own straight after a sync, so reopening the picker is the reliable way to see a newly added product.

The Product picker also opens when you add a review by hand and when you assign a review to a product. The Sync products button sits in the same spot in all of them.

If the product still is not there

  • Give it a few minutes. A product created in Shopify moments ago can take a short while to come across, which is what the success message is warning you about.
  • You can only sync once every 10 minutes. If you see "Products already synchronized. Please wait for 10 minutes before synchronizing again", a sync already ran recently. Wait it out, then try again.
  • Check your search and filter. Search matches the product title. If the filter at the top of the picker is set to Products with reviews or Products without reviews, set it back to All products.
  • Check the product still exists in Shopify. Syncing also clears out products you have deleted from your store.

"The product handle is invalid" during a CSV import

This is the same problem in a different place. Click Sync products on the error message in the import window, then run the import again. See Import and export reviews via CSV.

Still stuck? Message us from the chat widget and we'll help.