Customize the review request email

Make the review request email look and sound like your brand. The subject is set in the review requests settings, and the email body is edited in a visual drag-and-drop editor.

New shops start with an updated default design. If you already customized yours, it stays as you left it.

Edit the subject

1. Go to Settings, then under Review requests click Go to settings.
2. Change the Subject field and click Save.

Edit the email design

1. On the same settings page, click Customize email. This opens the Email editor.
2. Drag blocks (text, images, buttons) to build your layout, and click any element to edit it.
3. Click Save when you're done.

Personalize with merge tags

When editing a text block you can insert merge tags. They are replaced with real values for each customer:

Inside the Products section, the product link points to that product's page on your storefront with a write-a-review deep link (?wise_review=write). The widget opens the write form (scrolls under a sticky header, focuses the name field, and shows the Product reviews tab), even if you hide the widget for products with zero reviews.

Existing templates that already use the product URL merge tag get this automatically. You do not need to change your template.

If your saved template does not include the unsubscribe merge tag, WiseReviews still adds a small unsubscribe footer when the email is sent, so the link cannot go missing.

Preview and test

Back on the review requests settings page:

• The Preview card shows a live rendering of your email. Click Refresh after saving changes in the editor.
• Click Send a test email, enter an Email address, and click Send email to receive a real copy in your inbox.

See Send review request emails for when and to whom the email is sent.

Still stuck? Message us from the chat widget and we'll help.