Customize the review request email

Features · Updated Jul 17, 2026

Make the review request email look and sound like your brand. The subject is set in the review requests settings, and the email body is edited in a visual drag-and-drop editor.

Edit the subject

  1. Go to Settings, then under Review requests click Go to settings.
  2. Change the Subject field and click Save.

Edit the email design

  1. On the same settings page, click Customize email. This opens the Email editor.
  2. Drag blocks (text, images, buttons) to build your layout, and click any element to edit it.
  3. Click Save when you're done.

The Email editor with the review request template on the left and drag-and-drop content blocks on the right

Personalize with merge tags

When editing a text block you can insert merge tags. They are replaced with real values for each customer:

Merge tag Becomes
Customer Name The customer's name
Shop Name Your store's name
Products A repeating section with each purchased product's name, image, and link

Inside the Products section, the product link points to that product's page on your storefront, where the customer writes their review.

Preview and test

Back on the review requests settings page:

  • The Preview card shows a live rendering of your email. Click Refresh after saving changes in the editor.
  • Click Send a test email, enter an Email address, and click Send email to receive a real copy in your inbox.

The Preview card rendering the review request email with the merge tags filled in

See Send review request emails for when and to whom the email is sent.

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