Plans and pricing
WiseReviews offers three plans: Free, Standard, and Plus. This article covers what each plan includes, how free trials work, and how billing works.
What each plan includes
| Feature | Free | Standard | Plus |
|---|---|---|---|
| Monthly price | $0 | $9.95 / month | $19.95 / month |
| Yearly price | $0 | $7.95 / month, billed annually (save 20%) | $15.95 / month, billed annually (save 20%) |
| Free trial | Not needed | 3 days | 3 days |
| Published reviews | Up to 100 | Up to 50,000 | Unlimited |
| Lifetime marketplace imports | 300 | No lifetime cap | No lifetime cap |
| Review translations | 10 per month | 100 per month | 1,000 per month |
| Review requests | 10 per month | 5,000 per month | Unlimited |
| Magic replies | 2 per month | 20 per month | 200 per month |
| Photo and video reviews | Yes | Yes | Yes |
| All review widgets | Yes | Yes | Yes |
| Import review speed | Basic | Faster | Faster |
| No review widget watermark | No | Yes | Yes |
| Export reviews | No | Yes | Yes |
| Automatically sync new reviews | No | Yes | Yes |
| Email notification for new reviews | No | Yes | Yes |
| Bulk import from multiple URLs | No | No | Yes |
| Send emails using your domain | No | No | Yes |
| Priority support | No | No | Yes |
Monthly allowances (translations, review requests, and magic replies) reset at the start of each calendar month.
On Free, the Published reviews row is a hold limit: you can keep up to 100 reviews at once, published and unpublished. Deleting reviews frees room under that cap. Every shop can delete reviews from the Reviews page: select them and click Delete. See Manage your reviews.
Lifetime marketplace imports is separate. Marketplace URL imports and the Chrome extension share a lifetime allowance of 300 while you are on Free, and deleting reviews does not refund it. The Free plan card on Plans lists this allowance. CSV uploads and reviews customers leave on your store do not spend it. Details in Import reviews from AliExpress and other marketplaces.
When you hit a Free plan limit
If your store is full (100 reviews) or you have used all 300 marketplace imports, WiseReviews shows a clear warning instead of a generic upgrade refusal.
- A banner appears on the Dashboard, the Reviews page, and in the Import reviews and Import via CSV modals.
- The banner explains what stopped and includes Upgrade plan, which opens Plans.
- When the 100-review hold limit is reached, the banner says unpublished reviews count too, and suggests deleting some to make room or upgrading.
- On Free, the Dashboard usage card also shows a Marketplace imports meter (for example, "120 out of 300 lifetime imports"), with a note that deleting reviews does not restore them.
After you import on Free
If you are on Free and you already have imported reviews, Plans shows an info banner at the top with how many you imported and a short reminder of the Free lifetime marketplace import allowance. Upgrade keeps you importing past that allowance, turns on automatic sync for new reviews, and removes the widget watermark.
Home can also show a next-steps card after your first import. See Get started with WiseReviews.
Change your plan
- In WiseReviews, go to Plans.
- Use the Monthly / Yearly toggle at the top to pick a billing cycle. Yearly plans are shown as a per-month price and billed annually.
- Click Choose this plan on the plan you want. Your current plan shows a disabled Current plan button.
- Approve the subscription charge in Shopify. Your new plan starts right away.
Free trials
Standard and Plus include a 3-day free trial. The trial starts when you approve the charge in Shopify, and you can cancel any time during the trial without being billed.
How billing works
Shopify handles the payment side of WiseReviews. We never see your card details and we never charge you directly.
- Your subscription is charged to the same payment method as your Shopify bill, and it appears on your regular Shopify invoice.
- Monthly plans run on 30 day cycles, not calendar months. A plan you start on August 1 renews on August 31. Yearly plans run on 365 day cycles.
- Each cycle is paid at the start, so you are always paying for the period ahead.
- Moving between two paid plans mid cycle is prorated by Shopify. Upgrading charges you the difference for the days left in the cycle, and downgrading credits you the difference.
- Moving from a yearly plan to a monthly plan is deferred by Shopify. You stay on yearly until that cycle finishes, and the monthly plan starts after it.
Cancel or downgrade
Go to Plans and click Choose this plan on the lower plan. Pick Free to cancel your paid plan.
The change happens immediately. Your paid plan stops right away and your store moves to the new plan's limits, so there is no refund for the days left in the cycle. You have already paid for the full period.
That works in your favor if you change your mind. Resubscribe before the cycle ends and you are not charged twice. Say you subscribe on August 1 and cancel on August 15. Come back on August 25 and you keep the plan for the rest of the cycle at no extra cost. Your next charge is on August 31, when the cycle would have renewed anyway.
Uninstalling WiseReviews cancels the subscription as well. Shopify stops the charges automatically.
Nothing is deleted when you move to a lower plan. For exactly what changes, see What happens when you downgrade your plan.
Still stuck? Message us from the chat widget and we'll help.